Search Engine Optimization (SEO)
Search Engine Optimization is the arrangement of a web content or information in a way so that Search Engines can understand the objective and motive of that content. It can also be defined as the study and application of search engine knowledge to optimize content for search engines to understand.
Search Engine
Search Engine is an artificial intelligence software that searches the internet for particular information base on a query type. The search Engine software searches the World Wide Web (www) with their artificial intelligence rule and deliver a particular information specified in a textual web search query. The presented results are generally referred as “Search Engine Result Pages” (SERP).
The 10 Top Search Engines
- Microsoft Bing
- Yahoo
- Baidu
- Yandex
- DuckDuckGo
- com
- Ecosia
- com
Web Crawler
A web crawler also known as “spider” or spiderbot is an artificial intelligence software that systematically browse the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (web spidering).
Crawling is a process used by a search engine web crawlers (bots or spiders) to visit and download a page and extract its links in order to discover additional pages.
How to optimize content for Search Engine
When you are dealing with content optimization, you should remember speed is one of the importance factor. You may implement all the CEO knowledge but due to website loading speed, your page will not rank as expected.
If you are trying to use CEO for your website then read about how to improve websites speed. I choose site speed as the most important factor since it can affect your pages indexing by search engine.
1.Using of correct Keywords or phrase
Keywords
Keywords are important words/concepts found in your information. Search engine receives a query from uses, example; “What is search engine optimization?” From this example the search engine have to identify the intensity of the user base on the query. The search engine will understand that “what” means the user what to know the meaning of function of, “search engine” means about search engine, “optimization” means not only about search engine but how to optimize the search engine.
From the above example, the main focus is placed on “optimization” then “search Engine”.
So in this article, we can be using the keyword optimization or key phrase “ Optimizing Search Engine”, “Search Engine Optimization” or “search optimization”.
Do not over optimize, read about Google keyword guideline.
2. Check keyword popularity
There are many keyword search and planning tools such as Ahref and Google keyword planner that you can use to find average number of people and countries searching for that particular words or phrase. The more people are searching your keyword or similar, the more they will find your content.